Today, I’m focused on SYNQY, a retail media platform for retailers that hate ads. Our Retail Persuasion as a Service (RPaaS) provides a pathway to retail profits by helping retailers to sell shopper-friendly, emotionally persuasive marketing on product listing pages. The company works with major retailers such as Safeway and tier-one brands such as Unilever, Pepsi, Nestle, Danone and Starbucks.
Thirty years of high technology marketing and executive leadership experience with large companies and start-ups specializing in growing new businesses, entering emerging markets and turning around brands. 22 years in senior executive positions.
REVENUE ACCELERATION | MARGIN ENHANCEMENT | MARKET SHARE GROWTH
Managed 5 start-ups and turned-around existing businesses. Built and grew businesses (over $700 million in revenue growth). Gained share in 18 product categories – as much as 8x increases in market share. Generated over $50 million in margin growth (above the growth due to revenue increases).
WORLD-CLASS GLOBAL MARKETER
Won over 30 product, web, marketing, brand, creative, and promotion awards. Generated billions of PR impressions and generated over 1,000 unique articles about my companies/products. Advised over 50 companies including Adobe, Apple, Amazon, EDS, HP, Qualcomm & Symantec and led global marketing for industry-leading brands in their verticals including Canon, Visioneer, CopperGate, Sigma, Sckipio and SYNQY. Leading expert in digital marketing, branding, social media, content marketing and multi-tier distribution and omni-channel environments.
Named in three four. Launched over 30 products – many award-winning. Key innovator in multiple market spaces. Expert in entering new markets, designing award-winning products, building new categories and businesses.
Published author (John Wiley/Jossey Bass) whose book has been translated into 7 languages, global speaker on marketing, strategy, customer experience, technology, retail, and digital marketing.